How Can You Reduce Your Shipping Costs As A Small Store Owner and Beginner

As a beginner, every small or big store in your industry is your competitor. Especially today, when the big daddies of online shopping like Amazon offers customers free and expedited shipping, it becomes extremely difficult for small stores or beginners to beat the cut-throat competition.

You cannot really surpass Amazon or other established e-commerce stores easily, but can always create your benchmark and keep improving your business costs which proves to be mutually beneficial for you and your customers and can help you increasing your customer base.

You cannot really surpass Amazon or other established e-commerce stores easily, but can always create your benchmark and keep improving your business costs which proves to be mutually beneficial for you and your customers and can help you increasing your customer base.

If you are a beginner or operate on a small-scale, it’s not impossible to offer free shipping. The compromise you’d have to do is in your profit margins, because, ‘free shipping’ is realistically ‘not free’.

Try Flat Rate Shipping

And if you are sceptical about offering free shipping at the cost of your profitability, then start with ‘flat rate’ shipping. By this your customers will know in advance what they’re going to pay at checkout. This proves to be highly convincing for customers, especially if it’s a high-value single purchase or large quantity one which makes the ‘flat rate’ shipping amount worth it. It makes a customer perceive they’re getting more for less.

Try Add Your Shipping Costs in Your Product Price

Another way in which you can reduce your shipping cost is by adding full or some of it into the price of your product. If it’s a small-value product, you can consider to build half of your shipping cost into the product price in order to keep your price relevant with respect to your competition. And if your products are highly niche, exclusive, has higher profit margin and is high-valued, than adding shipping cost to its price wouldn’t create much trouble.

Always Remember That Shipping Rates Keep Changing

Always remember, shipping rates keep changing every year as they’re dependent on different factors like fuel, how much people prefer a particular carrier/mail class and various other things. A lot goes into consideration when carriers are deciding their revised rates. So, as a small business all you have to keep in mind is with passing time, shipping costs will increase.

Try Packaging Alternatives

So, you can take small steps from your end to ensure you don’t lose customers due to rising shipping charges. For example, switch your packaging to a more cost-effective style. Replace unnecessary big cardboard boxes with poly mailers padded with bubble wraps. Some carriers do provide free packaging – a little bit of research can take you a long way in saving up your packaging costs and shipping costs as lower your dimensional weight, lesser your shipping charges. Study how many products you usually send at a time, what’s the frequency of your bulk packaging and find the best packaging fit for your different kind of orders.

Get an effective and trusted shipping rate calculator application that will solve all your complex shipping rate problems and make your shipping calculations smooth and cost-effective.

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